The Spark of Life for Masters of Conviction
It's exciting to follow an investment where your hard earned dollars are at stake. Watching the price of the investment go up or down is akin to following a scoreboard. When the investment works out, it's like winning a game. As a professional investor and avid financial podcast listener, David LaSalle began to notice a gap-in-content diversity in the world of financial podcasts. There seems to be either podcasts which discuss the current macro-economic hot topic trends or discussions of specific meme stocks by amateur investors.
The purpose of the MC podcast is to showcase how professional stock pickers think through an investment case, from inception to fruition. We provide informative, relevant discussions on current companies, give listeners some insight into the world of stock picking and ultimately procure an appreciation for the Masters of Conviction.
I greatly respect the process of discovery in the world of investments. The hunt for a new stock, the analytical work required to develop a well-built thesis and the natural competitiveness of stock picking are all things which initially drew me into this industry.
Host: David LaSalle, Portfolio Manager
About Your Host: David LaSalle
David, along with his co-Portfolio Manager James Boucherat, launched Perlus Investments, a Micro Cap focused equity investment fund in 2008. David serves as the
portfolio manager and has 19 years of investment industry experience.
David's career in finance began in 1998 as a Credit Analyst for Wedbush Morgan Securities, developing and implementing margin solutions for the firm's brokerage accounts. From 1999 – 2001, he worked as a trader for B. Riley and Co., a boutique research firm. In 2003, while completing his Master's degree in Finance, David won, through a competitive selection process in association with his university, an internship as an equity analyst for Parnassus Investments, a socially responsible mutual fund focused on mid to large cap companies. David then served as Head of Research for San Francisco-based hedge fund Core Fund, focusing primarily on U.S. public microcap equities. David later spent three years with New York-based hedge fund MicroCapital, L.P., as the Vice President of Research, where, in 2005, he met and worked with James Boucherat on the value side of the portfolio. David helped create Perlus Investment
Management with James Boucherat in 2008.
David completed his Bachelor of Arts in History from the University of California, Santa Barbara, and his Masters of Science in Finance from Golden Gate University.



